The only time I listen to the radio is when I’m in my car or at work in the dental surgery. The good thing about working with a bit of music or background noise is because it dampens my need to fill in the silence, and it also keeps the patients entertained whilst I’m working.

One thing I don’t enjoy about having the radio on in the dental surgery is the advertisements. Most adverts are harmless enough and are quite appropriate for daytime listeners, but there’s this one advert that I seem to continuously hear and that I really think is inappropriate.

I’m sure you’ve all heard it before, it’s the dreaded “AMI Nasal Delivery System” for erectile dysfunction!

I don’t know about you guys, but I find it awkward to listen to a 30 second advert which uses words like ‘erectile dysfunction‘ or ‘premature ejaculation‘ during day light hours. I really don’t understand it, people have jumped up and down about naked babies on diaper commercials as ‘child pornography‘, why the heck is AMI allowed to air it after months and months and months of it on air?

The AMI radio advert uses innocent words and give it a dirty twist, just enough so adults know what they’re talking about, but innocent little kids are completely oblivious. They’ve even put a Christmas spin to it now, marketing it as a ‘great present for your partner by improving your presence in the bed‘… urgh!

And it’s already bad enough to hear it during daylight hours when kids can listen in, but it’s just so much worse when you can’t change radio stations and are forced to listen to the full advert! Plus I’m pretty sure I’ve heard the AMI radio advert on the other radio stations, which means I might still hear it on air even after changing the station!

Can you just imagine a cute little 5 year old kid asking:

“Mummy, what does ewacktile tispuncion mean?”

P.S. I’m not alone! Read Whirlpool forum response to AMI ads.